U.S. Rigging is a company that has over 30 years of experience with wire rope assemblies and related products such as hooks, sleeves, shackles, snaps, and turnbuckles. Within the last few years ago, Mr. Terry Walker took over ownership of U.S. Rigging and soon formed a major partnership with Feeney Incorporated. U.S. Rigging Company is then named as one of six Feeney distributors in Southern California for the cable railing line. The company looks to have a more successful year selling Feeney cable rail with hopes to strengthen the partnership with Feeney Inc. With the new product line from Feeney Inc., U.S Riggings Company finds itself dealing with a new market and new customer base that require both different marketing strategy and promotion plans. Therefore, U.S. Riggins Company sought consulting help from CSUF Group to launch this new product-line effectively.
Our mission is to aid U.S. Rigging in becoming a powerful name in the cable railing industry. Through our recommendations, we hope to provide U.S. Rigging with the tools necessary to more effectively market and sell Feeney cable railing products with the goal of achieving exclusive dealership rights. Upon the successful addition of the cable railing product line, U.S. Rigging will establish itself as an industry force in rigging, cable railing, and eventually expand to further products.